Vintage A&S Abeamham & Straus Plush: Find Your Dream Collectible!

Could a plush bear and a mouse, relics of a bygone era, truly transport us back to the warmth of childhood Christmases? These vintage treasures, the "Abearham & Straus" duo, stand as charming reminders of a time when department store promotions created lasting memories, offering a glimpse into a world where playthings held a special kind of magic.

The allure of nostalgia is undeniable. The allure of these charming creatures, a plush bear named Abearham and his companion, the mouse Straus, lies in their connection to a simpler time. They are not merely toys; they are ambassadors of a specific moment in cultural history, promotional items from the iconic Abraham & Straus department store, now a part of Macy's. These aren't just any stuffed animals; they are tangible pieces of a cherished past, evoking the spirit of holiday cheer and department store promotions of the 1980s.

The vintage offerings, often dating back to the 1980s, provide a captivating look at the retail landscape of the era. They were not just products for sale; they were collectible items, designed to create a sense of exclusivity and brand loyalty. The wear and tear, the missing pom-poms on the hats, the absence of gloves, all speak to a life well-loved. They whisper tales of countless hours of play, of being clutched tightly in the arms of a child, of being a treasured companion through good times and bad. The white bear, often seen with a green hat, alongside the gray mouse, represent the heart of holiday festivities. The original tags, the bags, the clean storage, are all testaments to their enduring appeal.

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Character Name	Abearham (Bear) and Straus (Mouse)
Department Store	Abraham & Straus (A&S), now Macy's
Era	1980s
Material	Plush, likely with fabric clothing and accessories
Common Features	Matching outfits, often holiday-themed (e.g., Christmas hats, mittens, vests)
Collectible Status	Vintage; considered collectible due to their association with A&S and limited availability.
Variations	Differences in clothing, hat styles, and tag designs across different years or promotions.
Condition	Varies; often in good vintage condition, but may have missing accessories or minor wear and tear.
Advertising purpose	Promotional toy to attract customers and promote sales.

These toys are not just static objects; they represent a dynamic interplay between retail, consumerism, and the enduring power of childhood. These plushies are the products of a focused advertising campaign. They embody the spirit of a time when department stores were community hubs, offering more than just merchandise; they provided experiences, fostered connections, and created memories. The very existence of "Abearham & Straus" is a testament to the enduring power of brand recognition and the skillful execution of promotional strategies.

Consider the detail: The bear may have been missing a vest, the mouse missing its gloves. These imperfections only add to their charm, a testament to the adventures they've undertaken, the places they've been, and the love they've received. Some are described as having "minor fading on vest buttons and bear fur," further cementing their authenticity and their vintage credentials. The fact that the majority of these items have been "in clean storage" over the years demonstrates the careful handling and maintenance by their original owners. Each item in its own way, bears testament to the fact that they were considered precious.

The clothing, when present, offered a glimpse into the design trends of the period. Matching velvet red vests and gold cotton bow ties were standard, sometimes with metallic gold and black patches. The presence of knit caps with names and mittens further adds to their personality. The removable pom-pom hats and mittens, even with their potential for removal and loss, are characteristic of the period. It is a window into a world where aesthetics and marketing intertwined to create something truly special.

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The fact that many of these items were "exclusive promo toys" from Abraham & Straus underscores their value. They werent readily available everywhere; they were a reward, a bonus, a reason to visit the store and spend a little more time and money. The original hang tag, offering instructions for winning something special, suggests the level of care and thought that went into these promotions. The promotional aspect gives them the character of collectables.

The details are what elevates these items. The little spot on the tummy, a sign of being well-loved. The absence of a few accessories. The "slight wear on white fur". These are not flaws; they are character marks, stories etched onto the plush bodies of these bears and mice. These are items with personality. They are the silent witnesses to a time when the department store was more than a retail space; it was a place of magic, of wonder, and of the excitement of the holiday season. The phrase "magic christmas mittens" is no throwaway phrase; the items have a distinct role.

The enduring appeal of the "Abearham & Straus" set extends beyond their vintage appeal. These items speak to the core of the human condition: the desire for connection, for nostalgia, and for tangible reminders of simpler times. To encounter one of these charming pairs is to connect with a specific moment in time. The bears and mice, with their missing pieces and faded colors, are a testament to the power of the past and the enduring allure of childhood memories.

These toys continue to be sold online. The search term itself generates a lot of results, indicating the high demand. The items are a reminder of the role that the "A&S" department store played in the lives of so many people, providing a lasting impression. The fact that their tags may include instructions on how to win further prizes is proof of the care and detail that went into the campaign. The bear measures 14 inches, perfect for play or for display, and the mouse could be found in its bear's shoulder.

They remind us that objects can hold memories, feelings, and the enduring power of the past. The allure of the "Abearham & Straus" duo lies not only in their vintage appeal but also in their ability to transport us back to the warmth of childhood, to the wonder of the holidays, and to the enduring magic of a well-loved toy. They are more than mere collectibles; they are a reflection of a bygone era and the lasting power of nostalgia.

For Further Information and Reference:

Macy's Official Website

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